Distribution Marketing Strategy of Goods from Manufacturers to the Consumer in the Auto Parts Industry in Thailand

Abstract

This research aims to (1) To study the marketing strategies in the distribution of goods from manufacturers to consumers in the Thai auto parts industry. (2) To study the general characteristics of Thai auto parts dealers. (3) To study the availability of Thai auto parts dealers. In the distribution of employees. Marketing investment in marketing management. And marketing information. (4) To study the importance of logistics in the distribution of Thai auto parts dealers, such as order processing, warehousing, warehousing, moving goods. Outbound transport and customer service (5) To study the efficiency factors in distribution of Thai auto parts industry. (6) To study the relationship of efficiency factors in the distribution of Thai automobile parts distribution centers with importance to logistics. This research is research of mixed weave pattern of this research is quantitative research a questionnaire was used in this study were collected from the involved manufacturers of automotive parts in 500 samples for. From the sample size table of Taro Yamanote. There were 202 samples and 20 interviewees. The results show that respondents place great emphasis on product features that meet customer expectations. Most entrepreneurs feature lower managerial positions.The availability of the distribution center is very comprehensive in terms of market information. Importance of logistics. Overall, great importance is given to ordering estimates.Distribution efficiency factor Overall, it is very important to get your product on time. Relationship between efficiency factors in product distribution and the importance of logistics.Found to be related