Research and Develop the Model of Community Business Development by Using Modern Marketing Thinking Base 3.0

Abstract

The purpose of this study is to: 1) study and synthesize the knowledge, problems, needs of community business development by using the modern marketing thinking base 3.0 2) Create a model of community business development by using the modern marketing idea base 3.0 and 3) Suggest the community business development. Lessons learned and improving the model of community business development by using the modern marketing thinking base 3.0. Characteristics of integrated research methods during quantitative research by using questionnaires and qualitative research by focus group discussion. The research found that 1. Longan and durian are important economic fruits of Thailand. For consumption and export, sometimes there is a lot of productivity, causing oversupply. Therefore want to agriproduct processing to make products to meet the needs of both domestic and international consumers. But entrepreneurs still lack knowledge in product development, design products that can create additional value. 2. The researcher determined the model of community business development by using the modern marketing idea base 3.0 by using the PCND Model. And training for modern marketing concepts 3.0 to develop products. Lead to the farmer group to develop products such as durian and longan to be processed into Longan Stuffed with Durian Freeze Dried through the freeze process makes delicious taste ready to maintain nutritional value. To test the market for 400 people. The research results showed that consumers have a tendency to buy products at a high level. With an average of 3.68 3. From the lessons learned and improving the form of community business development by using the modern marketing idea base 3.0, it was found that the development of community business by using modern marketing ideas 3.0 must be due to participation from entrepreneurs, vendors and customers can create products that can serve the consumer needs. And add more value to the products.