Innovation and Change from View Point of Foreign and Thai Tourist Toward Tourism Development in Eastern Region

Abstract

The research on the subject of “Innovation and Change from View Point of Foreign and Thai Tourist Toward Tourism Development in Eastern Region” aimed 1) to study on the innovation and change from view point of foreign and Thai tourist toward tourism development in Eastern region; 2) to study on the tourism development in the Eastern region; 3) to study on problems and obstacles of innovation and change from view point of foreign and Thai tourist toward tourism development in Eastern region; and, 4) to study on any suggestions on the innovation and change from view point of foreign and Thai tourist toward tourism development in Eastern region. The populations in this study were the foreign and Thai tourists who travelled to the Eastern region. The sample group used in this study was 400 of foreign and Thai tourists obtained from the convenience sampling method. The questionnaire was used as the research tool. Data analysis was conducted by using the values of frequency, percentage, mathematic average, standard deviation, correlation coefficient and regression analysis. It was found from the study results as follows. 1) Most of the samples were female aged below 31 years old with the Bachelor degree educational level or equally and having monthly income at 10,000 baht or lower. 2) Overall, innovation and change from view point of foreign and Thai tourist toward tourism development in Eastern region was at high level whereas the aspect of community or people empowerment was at highest average, second by the use of new technologies, completion, process improvement and to use the program received from the private sector or those voluntary who were not from the government sector to achieve the public goals, respectively. 3) Overall, the tourism development in the Eastern region was in high level where the aspect of image had the top score, second by the tourism resources, tourism infrastructure, and the competitive ability, integrative management mechanism, tourism income maximizing, insight information for the analysis, tourism law and tourism human resource, respectively. 4) Innovation and change from view point of foreign and Thai tourist toward tourism development in Eastern region on the aspect of the use of program received from the private sector or those voluntary who were not from the government sector to achieve the public goals had the highest influence, second by the use of new technologies, completion, process improvement and community and people empowerment, respectively.