The Development of the Enrichment Curriculum to Enhance Awareness and Literacy about Call Center Scams through Problem-Based Learning Integrated with AI Chatbot Technology for Third-Age University Students in Phitsanulok Municipality

Abstract

The objectives of this research were: 1) To study the basic information for developing a curriculum to enhance Awareness and literacy about call center scams through problem-based learning (PBL) integrated with an AI chatbot for senior university students at the University of the Third Age, Phitsanulok Municipality; 2) To develop a curriculum that enhance awareness and literacy of call center scams. 3)To implement and educate the curriculum, with the following: 3.1) To assess elderly learners ' awareness of call center scams; 3.2) To explore the opinions of elderly learners toward the curriculum and 4) To revise and improve the curriculum for enhancing awareness of call center scams. The sample group consisted of 18 senior students enrolled in the “Computer and Social Media Use” course at the University of the Third Age, Phitsanulok Municipality. The sample was selected through simple random sampling by drawing lots, using the class group as the sampling unit. The research instruments included: 1.the curriculum, and an awareness assessment. Statistics used in data awareness assessment. as Statistics used Average and Standard Deviation. The research findings that 1) Call center scams significantly impact elderly people 2) The Enrichment curriculum comprised five components: (1) Principles, (2) Objectives, (3) Content, (4) Activity Learning, and (5) Evaluation. 3) After participating in the curriculum, senior students demonstrated a high level of awareness of call center scams and expressed positive opinions that the curriculum effectively enhanced their awareness. 4) The curriculum was revised in terms of content, media, and the scope of participants to be more inclusive.