The Development of Tourism Activity Standards in OTOP Nawatwiti Tourism Community Project to Connect Main Cities and Secondary Cities Tourist Routes: A Case of Ao Wat Mai Community, Nakhon Chaisri District, Nakhon Pathom Province
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Abstract
The objectives of this research were 1) to study the context of the community and tourism potential in the Ao Wat Mai community, Nakhon Chaisri District, Nakhon Pathom Province, 2) to study expectations towards tourism activities in the OTOP Nawatwiti Tourism Community Project, and 3) to develop tourism activity standards in the OTOP Nawatwiti Tourism Community Project to connect main cities and secondary cities tourist routes. The research utilized mixed methods research, with data collection tools including in-depth interviews for qualitative research with a primary data group consisting of 40 individuals who were representatives from the community, government, and private sectors who had lived or worked in the area for at least 10 years, and a survey using questionnaires for quantitative research with a sample group of 400 Thai tourists who had traveled to the Ao Wat Mai community. The statistical tools used for data analysis included percentage, mean, standard deviation, and data analysis for drawing conclusions. The results of this study indicated that 1) The Ao Wat Mai community utilized the tourism potential in the area to create tourism activities along the Route of Hundred Loves……Eat Delicious Food at Roi Ran Market, Visit the Legend of Luang Poh Somwong, such as tourism activities at Wat Klang Bang Phra, shopping for local products at the Roi Ran market at Wat Klang Bang Phra, and agritourism activities at Uncle Cherd's pomelo orchard. 2) The feedback on the creation of tourism activity standards found that tourists were highly satisfied with the local personnel and local interpreters (mean = 4.19, SD = 0.742), which was the highest ranking. 3) The tourism activity standards of the OTOP Nawatwiti Tourism Community Project consisted of six components: 1) Tourism personnel, 2) Tourism attractions and facilities, 3) OTOP products and food, 4) OTOP Nawatwiti Tourism Community Activities, and 5) Community tourism promotion
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