The Participatory Management of Small Entrepreneurs for Becoming New Era Entrepreneurs Klongjig Municipality, Bang Pa-in District Ayutthaya Province
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Abstract
The objectives of research were to: 1) study the participatory management of small entrepreneurs classified by customer needs of new era business and 2) create a participatory management approach for new era of small entrepreneurs. Quantitative research and qualitative research were used in this study. The questionnaires were selected from customers who purchase products of use services. The sample were selected by using stratified sampling of type business. The statistics for data analysis were mean, standard deviation and structural equation model (SEM). The focused group and brainstorming stakeholders, who involve in small enterprise management in community, were used for qualitative research. The results found that 1) the need of customers of new era business, the management and participation of small entrepreneurs overall were in a high level. The need of customers of new era business, the management of small entrepreneurs had directly influenced on participatory small entrepreneurs, and 2) the guidelines for becoming new era entrepreneurs comprised of the development of environment, technology, capital and entrepreneurship. The participatory process consists of 1) participating in decision making of officials, academic and customer’s representatives, 2) participating in implementing in order to find out the methods and managing the message, 3) participating in the purchasing benefits from finished goods and services, and 4) participating in evaluating the management.
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