Human Resource Development of Small Hotel Business in Special Economic Zone, Chiangrai Province

Abstract

Human resources development is a process that encourages personnel to increase knowledge and skills to have proper working behavior with responsibility to be able to work efficiently. Although the organization requires the qualified personnel, they must provide more knowledge and skills due to changes in the environment and other subsystems of organization. According to tourism services development plan for supporting free flow of services 2016-2017, it was indicated that tourism personnel, whether in public or private, there were problem issues for the development of tourism, especially knowledge and skills in areas such as management, marketing, innovation, technology, language and creative thinking. In addition, the findings of Assoc. Prof. Dr. Yongyuth Chalamwong, and TDRI team presented to the Ministry of tourism and sports showed that Thai labor did not have outstanding in professional performance, especially problem-solving skills, computer skills, teamwork, technical performance and the weakness of this professional personnel of Thailand is foreign languages, especially English and the ability of management. Especially hotels, restaurants, food shops, restaurants and Thailand's performance did not meet the expectations of most entrepreneurs. This article aims to present the importance of human resource development, problems of personnel in various fields of tourism, problems of personnel operating in the Special Economic Zone, Chiang Rai and knowledge and skills needed to develop in small hotels in Chiang Rai.