Main Article Content
The research’s objectives are to analyze and evaluate competitiveness of Thai SME importers and exporters, compared with competitors in ASEAN countries. Secondly, to evaluate their efficiency and effectiveness of using logistics management. The literature review is conducted in area of logistics management, factors influence with logistics adoption and logistics performance measurement system. The study distributes questionnaires 386 samplings and conducts in-depth interview with 95 top management. The questionnaire has confidence level at 0.956. The result reveals that Thai firms have higher service quality than foreign firms. However, they lack of professional services and effective cost management. The found issues are they lack effective transport network and system. Further, they lack understanding of logistics and marketing in ASEAN countries, including lacking of adopting modern technology and supporting from the government. Evaluating competitive advantage of Thai firms reveals that most of them have clear vision and higher quality enhancement, if having support from Thai government and effective supply chain network management. The factors can enhance competitive advantage to Thai firms efficiently and effectively.
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