* Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Marketing 3.0 : from products to customers to the human spirit. Hoboken, N.J. : Wiley, 2010.
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ตรีรยาภิวัฒน์ ม. (2018). * Philip Kotler, Hermawan Kartajaya and Iwan Setiawan. Marketing 3.0 : from products to customers to the human spirit. Hoboken, N.J. : Wiley, 2010. Journal of Management Science Chiangrai Rajabhat University, 5(1), 133–136. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/128093
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