Community Participation in the Development of Media for Community Tourism

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Nitta Roonkaseam
Preeya Sompuech


This research has as its objectives the study and analysis of the community participatory communication process for the development of community media to develop community tourism for the Banjumrung Community Homestay group in NoenKho, Amphur Klaeng, Rayong province. Local community members comprised the community research team and data collectors. The research tools included in-depth interviews, informal interviews, focus group, observation and mapping community.

            The results of this research found that the participatory communication process to develop the Banjumrung Community Homestay tourism’s brochure comprised of the community members and related stakeholders focused on: 1) participation by person, which means those community members who joined the project are the research team and helped collect data, 2) participation by content, which means that the information the community gathered on tourism in order to produce brochure and 3) participation by process, which means community members participating in the media development process.


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Roonkaseam, N., & Sompuech, P. (2018). Community Participation in the Development of Media for Community Tourism. Journal of Management Science Chiangrai Rajabhat University, 13(1), 173-191. Retrieved from
Research Articles
Author Biographies

Nitta Roonkaseam

* Ph.D. (Communication Arts) Chulalongkorn University, (2006). Currently a Assistant Professor in Communication Arts Program, Faculty of Management Science, Phranakhon Rajabhat University.

Preeya Sompuech

** Ph.D. (Educational Technology and Communications) Chulalongkorn University, (2013). Currently a Lecturer in Communication Arts Faculty of Management Science, Phranakhon Rajabhat University.


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