Guidelines for the Development of Competitiveness for Foreign Backpacker Tourists in Suratthani.

Main Article Content

Kamonvan Laoyang


This study aimed to analyze governmental policies and conditions promoting tourism for backpacking tourists, monitoring tourists’ behaviors and preparing guidelines for the promotion of tourism for backpackers in Suratthani. This study applied theoretical concepts, related documents and analyzed data within the strategic management’s framework. Primary Study was, then, made by in-depth interviewing stakeholders related to backpackers in Suratthani. Descriptive analysis was done through combining data sourced from in-depth interviewing and documents, then, compared with the conceptual and theoretical study and related researches. In questionnaire, applied Delphi Technique by improving questionnaire corresponding to the results from respondents who received the results of data analysis in return to emendate. This could lead to the higher accuracy and reliability of the results. For the behaviors of the backpackers, this study used survey research. Population sampling were used in 400 foreign backpackers in 3 study areas including; Samui Island, Tao island, and Phangan island. The results were collected and reported by descriptive statistics.          

                The results showed that, at present, there was no direct policy for backpackers. The guidelines for this kind of tourists includes; (1) intensively focus on using information and technology to support decision-making, (2) develop sustainable tourism resumes, (3) promote the business and raise the quality of firms to the higher standards including improving the standard of service to the international level, (4) formulate policy implication suggesting Suratthani is the center of water-based tourism, (5) develop a well-hosting knowledge for local communities and (6) promote the participation of government, citizens and public administration organizations in the management of tourism resources.


Download data is not yet available.

Article Details

How to Cite
Laoyang, K. (2018). Guidelines for the Development of Competitiveness for Foreign Backpacker Tourists in Suratthani. Journal of Management Science Chiangrai Rajabhat University, 13(1), 154-172. Retrieved from
Research Articles
Author Biography

Kamonvan Laoyang

M.B.A. (Marketing) Ramkhamhaeng University (2005), Currently Lecturer in Business Administration Program (Agribusiness), Faculty of Management Science, Surat Thani Rajabhat University.


Cohen,E. (2004). Contemporary Tourism Diversity and Change. Ekevier Amsterdam.

Issahaku Adam and Charles Atanga Adongo.(2016). Do backpackers suffer crime? Anempirical investigation of crime perpetrated against backpackers in Ghana. Journal of Hospitality and Tourism Management. 27 (2016) 60-67.

Katanyu Hiransomboon. (2012). Marketing Mix Affecting Accommodation Service Buying Decisions of Backpacker Tourist Traveling at Inner Rattanakosin Island in Bangkok, Thailand. Procedia Economics and Finance3(2012)276–283.

Kongprasert,Piyawan. (2008). Integrated Ecotourism Planning for Sustainable Tourism Development on Pha-ngan Island, Suratthani Province. Journal of Social Sciences Srinakharinwirot University. 11,20-34(in Thai)

Kumjan,Supattra & Pianjoj, Nontipak. (2015). Typesof tourism of Muang Surat Thani the perspective of domestic tourists. Journal of Social Sciences Srinakharinwirot University.6 (2),112-122 (in Thai)

Narinkum, Surivassa, Suttipisan, Sutsan & Feongkeaw, Chalermkiart. (2014). Behavior and Pattern of International Tourists Visiting Chiang Rai Province. Journal of Management Science Chiangrai Rajabhat University. 9(1),67(in Thai)

National Economics and Social Development Board. (2007).Thailand Tourism Strategic Plan 2007-2011. Retrieved August 1,2013, from article_attach/Book%20220851.pdf (in Thai)

National Statistical Office. (2016). International Tourist arrivals to Thailand in September 2016. Retrieved August 1,2013, from statseries/statseries23.html (in Thai)

Somsuk, Saipayom. The Head of the Tourism Coordination Center in Samui. Interview on March 10, 2011. (in Thai)

Tourism and Sports, Ministry. (2011). Thailand Tourism Development Plan 2012-2016. Retrieved August 1,2013,from DRAWER065/GENERAL/ DATA0000/00000150.PDF. (in Thai)

Ruengpraprapan, Chatchavan. (2013). Elementary Statistics. 1 edition. Khonkaen : Khonkaen University. (in Thai)

World Tourism Organization. (2012). UNWTO Annual Report 2011. Madrid Spain: World Tourism Organization.