The Readiness of Tour Operators in Chiang Rai Province towards Tourism Supply Chain to Lao People’s Democratic Republic and the Republic of the Union of Myanmar

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ศศิศธา วิไลรัตน์
ภูมิพัฒณ์ มิ่งมาลัยรักษ์

Abstract

This is a study for improve tourism supply chain management for Thai entrepreneurs to doing tour guide in Lao people’s democratic republic and the republic of the union of Myanmar. The object of this study is to highlight and focus on tourism supply chain for Thai entrepreneurs to guide them to better operate business in Lao People’s Democratic Republic and the Republic of the Union of Myanmar efficiently. There are four majors’ research questions in this research, which are (1) study organization’s competency, (2) tourist behavior, (3) the relationship and cooperation within tourism supply chain, and (4) strength, weakness, and opportunity of do tour guiding business in Lao people’s Democratic Republic and the Republic of the Union of Myanmar. The results of the study and data analysis via the research tool (travel & tourism competitive index) demonstrated the differences perspective of management of tourism companies as well as making it possible to understand the organization's competency. This study can make awareness and understand behavior and attitudes of Thai tourists, cooperation in tourism supply chain whereas opportunity for operating a tour guide business in Lao people’s Democratic Republic and the Republic of the Union of Myanmar were explored. Key findings from this study this can be used to help entrepreneurs’ planning and develop tourism supply chain management to be better and more efficient business.

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How to Cite
วิไลรัตน์ศ., & มิ่งมาลัยรักษ์ภ. (2018). The Readiness of Tour Operators in Chiang Rai Province towards Tourism Supply Chain to Lao People’s Democratic Republic and the Republic of the Union of Myanmar. Journal of Management Science Chiangrai Rajabhat University, 10(2), 43-61. Retrieved from https://so03.tci-thaijo.org/index.php/jmscrru/article/view/127194
Section
Research Articles
Author Biographies

ศศิศธา วิไลรัตน์

*นักศึกษาหลักสูตรบริหารธุรกิจมหาบัณฑิต สาขาวิชาการจัดการโลจิสติกส์และโซ่อุปทาน สำนักวิชาการจัดการ มหาวิทยาลัยแม่ฟ้าหลวง (2557), ** PhD Business Innovation and Technology Management, RMIT University, Melbourne, Australia (2011). ปัจจุบันเป็นอาจารย์ประจำสำนักวิชาการจัดการ มหาวิทยาลัยแม่ฟ้าหลวง

ภูมิพัฒณ์ มิ่งมาลัยรักษ์

**Ph.D. Business Innovationand Technology Management, RMIT University, Melbourne, Australia (2011).
ปัจจุบันเป็นอาจารย์ประจำสำนักวิชาการจัดการ มหาวิทยาลัยแม่ฟ้าหลวง

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