Effect of Supply Chain Management Business Networking toward Operational Performance of Agricultural Marketing Cooperatives (AMCs) in Upper Northern Thailand.

Abstract

 The purpose of research was to study supply chain management, business networking, and operational performance, as well as to effect of supply chain management and business networking toward operational performance of agricultural marketing cooperatives (AMCs) in upper northern region of Thailand. A questionnaire approach was used as an instrument for data collection. A sample of 361 respondents included staffs and board committees of AMCs in upper northern region of Thailand. A survey research model was applied using descriptive statistical method to analyze data with percentage and standard deviation techniques. An inferential statistical analysis was performed for structural equation modeling (SEM) by PLS-Graph. The demographic data showed that the majority of respondents were male, aged between 31-40 years, having marital status, with education level of Bachelor’s degree, working at AMC branches in Chiang Mai. Most of them were committee members with their period of being less than 5 years of work experience, and their salaries were almost less than 15,000 baht. The respondents’ level of opinions reviewed that the supply chain management, business networks, and operational performance were at high levels in all areas. The structural equation modeling analysis indicated that the influence of supply chain management on business networks was at a highest level, and a minimal effect on operational performance.