Problems and Requirements of Entrepreneurs’ Trainings on Community Products in Chiangrai Province.

Abstract

The purpose of this study, entitled “Problems and Requirements of Entrepreneurs’ Trainings on Community Products in Chiangrai Province”, aimed to survey the problems of the entrepreneurs’ management on community products in Chiangrai Province, and the requirements of the entrepreneurs’ trainings on community products in Chiangrai Province. For data gathering, 200 respondents out of the 18 districts in Chiangrai Province were randomly selected. The findings of the study revealed that there were 78 % of most female informants aged between 41 – 50 years, and earned a diploma of primary education level. In addition, their career-based business management was spent for 1 -3 years; moreover, both household appliances and costume jewelry decorations were mostly sold in terms of their types of products. Otherwise, their marketing, and financial supports were mostly caused in terms of the problems of the entrepreneurs’ business management. In terms of their trainings, it was stated that the informants’ previous trainings on production, marketing, and financial supports were averaged at a highest level whereas 63.2 % of their advantages of training was averaged at a higher level. In terms of their requirements of trainings, it was stated that the requirements of the entrepreneurs’ trainings on production and marketing were respectively averaged at a highest level, while 97.5 % of their requirements of training was also found. In terms of their training styles, it was stated that not only their educational fieldtrips, but also the successful businessmen’s weekend trainings were mostly preferred. In terms of their training motivation, it was stated that their knowledge fulfillment and holistic knowledge were both needed.