The Relationship Model of Performance of the Language Schools Entrepreneurs in Thailand

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Wiwan Kraivutinundh
Napawan Netpradit
Thatphong Awirothananon


The purpose of research were (1) to study the levels of the entrepreneur’s opinion towards entrepreneurial competency, strategic management, competitive scope, innovation, performance of the language school business, (2) to examine consistency of the model of performance of the language schools entrepreneurs in Thailand with the empirical data, (3) to study the effect of entrepreneurial competency, strategic management, competitive scope, innovation on the performance of language school business in Thailand. It was mixed methodology research with the sampling group of 288 language school entrepreneurs in Thailand. The instrument for the quantitative research was a questionnaire. The statistics used for data analysis were descriptive statistics included frequency, percentage, average and standard deviation. For the statistical inference was analyzing the Structure Equation Model (SEM) and the Confirmatory Factor Analysis (CFA) by using the AMOS 21.0 program to examine the casual relationship model. The result of research revealed that the samples revealed the value importance of Innovation as the first priority and followed by performance, entrepreneurial competency, strategic management and competitive scope. All factors were valued as the highest level. The result indicated that the model was consistent with empirical data (2= 98.630, 2/df= 1.096, GFI = 0.961, CFI = 0.997, RMSEA = 0.018, RMR = 0.003).Variables having a statistically significant direct effect on performance were competitive scope and innovation. Variables having a statistically significant direct effect on competitive scope and innovation was entrepreneurial competency. Variables having a statistically significant indirect effect on performance was entrepreneurial competency indirectly affecting through competitive scope and indirectly affecting through innovation.


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Kraivutinundh, W., Netpradit, N., & Awirothananon, T. (2019). The Relationship Model of Performance of the Language Schools Entrepreneurs in Thailand. Journal of Management Science Chiangrai Rajabhat University, 14(1), 94-118. Retrieved from
Research Articles
Author Biographies

Wiwan Kraivutinundh

Ph.D. Candidate (Management), Faculty of Management Science, Lampang Rajabhat University (2018).

Napawan Netpradit

Ph.D. (Organization Development Administration), Chaopraya University, 2013, Currently a Assistant
Professor Management, Faculty of Management Science, Lampang Rajabhat University.

Thatphong Awirothananon

Ph.D. (Accounting, Finance and Economics), Griffith University, (2009). Currently a Assistant Professor
in finance, Faculty of Business Administration, Maejo University, Chiang Mai.


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