Social Accounting Implementation and Firm Sustainability: Empirical Evidence form Listed Firms in Thailand

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Kornwika Chaiwong
Kornchai Phornlaphatrachakorn
Karun Pratoom


The main research objective is to examine the effects of social accounting implementation on firm sustainability by collecting data from 121 listed firms in the Stock Exchange of Thailand (SET). The stakeholder theory is applied to explain the relationship between these variables. The hypotheses were tested using the ordinary least squares (OLS) regression analysis. The findings indicate that all dimensions of social accounting implementation effect to all of the consequences; especially, environmental management accounting practice that has the highest effect on firm sustainability. In addition, community participation presentation and social impact reporting are both having the highest effect on corporate image outstanding. Moreover, corporate image outstanding has also the highest effect on firm sustainability. The results can help executives to analyze and decide on the key elements that could be critical to creating competitive opportunities in the future.


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Chaiwong, K., Phornlaphatrachakorn, K., & Pratoom, K. (2019). Social Accounting Implementation and Firm Sustainability: Empirical Evidence form Listed Firms in Thailand. Journal of Management Science Chiangrai Rajabhat University, 14(1), 1-30. Retrieved from
Research Articles
Author Biographies

Kornwika Chaiwong

Doctor Student, Doctor of Philosophy (Accounting), Mahasarakham Business School, Mahasarakham University (2018).

Kornchai Phornlaphatrachakorn

Ph.D. (Business Administration), Washington State University, USA (2002), Currently a Associate Professor, Mahasarakham Business School, Mahasarakham University.

Karun Pratoom

Ph.D. (Applied Behavioral Science Research), Srinakarinwirot University (2005), Currently a Associate Professor, Mahasarakham Business School, Mahasarakham University.


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