Main Article Content
The main research objective is to examine the effects of social accounting implementation on firm sustainability by collecting data from 121 listed firms in the Stock Exchange of Thailand (SET). The stakeholder theory is applied to explain the relationship between these variables. The hypotheses were tested using the ordinary least squares (OLS) regression analysis. The findings indicate that all dimensions of social accounting implementation effect to all of the consequences; especially, environmental management accounting practice that has the highest effect on firm sustainability. In addition, community participation presentation and social impact reporting are both having the highest effect on corporate image outstanding. Moreover, corporate image outstanding has also the highest effect on firm sustainability. The results can help executives to analyze and decide on the key elements that could be critical to creating competitive opportunities in the future.
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