The Pattern of Factors Contributing to the Success of Organic Thai Jasmine Rice Growers in Chiang Rai, Phayao, and Chiang Mai Provinces

Abstract

The research entitled The Pattern of Factors Contributing to the Success of Organic Thai Jasmine Rice Growers in Chiang Rai, Phayao, and Chiang Mai Provinces had three objectives 1) to study the success of Organic Thai Jasmine Rice Growers and, 2) to study the pattern of factors contributing to the success of Organic Thai Jasmine Rice Growers. The research involes Multi-Method of quantitative and qualitative were employed. For quantitative research, the questionnaire was used for data collection from 200 famers’samplings on descriptive statistics to analysis ,stepwise multiple regression analysis, and hypothesis testing with significant P-value. For qualitative research, the data were collected using the informal interview with 15 farmers. The research findings were as follows: 1. The success of Organic Thai Jasmine Rice Growers in Chiang Rai, Phayao, and Chiang Mai were found that their social and economic status were improved, they had an opportunity to expand business, and had interaction with joint venture.  2. The Pattern of Factors Contributing to the Success of Organic Thai Jasmine Rice Growers were found that the farm management factor had the highest predicting power followed respective the acceptance of innovation and technology, and the knowledge management factor. The conducted study provided an important policy recommendation, the farmer should be the correct farm management process upon academic principles will be the important mechanism supporting development of Organic Thai Jasmine Rice quality at upstream level and it is also able to reduce the production cost. As a result, the related organizations must emphasize on providing knowledge on farm management to famers continuously in order to enable them to build correct knowledge.