Factors affecting adoptions of packaging technology of small-scale entrepreneurs

บทคัดย่อ

The present work was conducted to understand how small-scale entrepreneurs adopted packaging technology which was considered potentials to be utilized by the entrepreneurs.The study utilized qualitative research approach principally using purposive sampling and in-depth interview techniques. Research respondents were small-scale entrepreneurs operating roasted suckling pork, salted egg, fried pork snack and organic rice. Experimental finding showed that human and social capitals are key factors having influences on adoption of packaging technology. These factors included educational background and interest in technology as well as needs to increase marketing channels and shares. The social capital, essentially defined as linkages with academic and professional development institutes was considered an important bridge leading the entrepreneur to opportunities to learn and/or to participate with technology development as well as to customize the technology that is considered to entrepreneur’s needs. The study also illustrated that entrepreneurs’ age as well as financial asset apparently were considered important driving forces that had pushed them to seek incorporations with institutes. All entrepreneurs showed their willingness to pay for packaging technology developed that they viewed as potentials to create more benefits and to make their products outstanding.