The Characteristics of SME Entrepreneurs who are Successful in the Lower Northeastern Area 2

บทคัดย่อ

This research aims to 1) study characteristics of successful entrepreneurs in the manufacturing sector, the trading sector, and the services sector in the lower northeastern area 2, 2) study correlations between characteristics of entrepreneurs and the business success. The samples used for this research are entrepreneurs of small and medium enterprises (SME) in the manufacturing sector, the trading sector, and the services sector in the lower northeastern area 2: Ubon Ratchathani, Srikaket, Yasothorn, Amnatcharoen provinces. Moreover, 244 SME entrepreneurs are selected. Results of this research are found that 1) characteristics of entrepreneurs that support their successes are in the highest level. The first three respectively successful characteristics are clearly own business concepts, self-confidence, and determination to success. For discussing each sector, it is found that entrepreneurs in the manufacturing sector have characteristics which encourage the success at the highest level. Followed by entrepreneurs in the trading sector and the services sector have characteristics which encourage the success at the high level. 2) All ten characteristics of SME entrepreneurs in the lower northeastern area 2 have the positive relationships with the success included both an overview and each aspect at the significant level of .01.