Economic Benefits of Community Tourism Activities Operated and Managed Based on the BCG Economic Model Concept

Abstract

          This article aims to explore the economic benefits of community tourism activities that are operated and managed based on the principles of the BCG economic model. A qualitative research approach was employed to identify target tourism activities, followed by a cost-benefit financial analysis to assess their economic benefits. The findings reveal that the case study tourism community has applied innovative service design by leveraging biological resources, occupational practices, and community capital to design tourism activities that provide different experiences for visitors, which added value to existing community resources and capital. Meanwhile, the cost-benefit analysis indicates that implementing and managing tourism based on the BCG economic model strengthens the competitiveness of community tourism by increasing the value of tourism products and services and enhancing the destination’s image as environmentally conscious. Therefore, to encourage tourism communities to adopt the BCG economic model in tourism development, relevant sectors should support and educate tourism communities stakeholders. This includes building capacity for design tourism activities based on community resources and capital, as well as raising awareness and providing knowledge on how to implement and manage tourism in accordance with the BCG model among service providers, communities, and local authorities responsible for overseeing tourist attractions.