The Apply of Event Experience Scale (EES) Model to Festivals After the Pandemic of COVID-19
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Abstract
This article is a study and present of the apply of Event Experience Scale model to festivals after the pandemic of COVID-19. The objective is to study the compositions of the dimensions of experience in events. The 13 data sources are collected from the documents and the academic journals in the past 7 years, and synthesize into 4 components of model of Event Experience Scale appropriate for festival which are; Affective Engagement, Cognitive Engagement, Physical Engagement and Experiencing Novelty. Then, find the relationship with tourists’ satisfaction and behavioral intentions including event safety protective measure of COVID-19 to design the conceptual framework to apply the model for future research about designing experience to tourists in festivals after the pandemic of COVID-19.
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