Critical Success Factors in Managing Mass Running Events in Thailand - Event Organizers’ Perspective
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Abstract
The purpose of this study is to examine factors contributing to the success of mass running events in Thailand. Seven leading mass running event organizers are selected purposefully as research respondents and are in-depth interviewed. Qualitative content analysis is applied as analysis method. Finding indicates that clear objectives, background of the organizers, supports from local politicians and sponsors and good communication are vital for mass running event success. Lastly, the mass running event should create a win-win scenario. Knowledge gained from this study can be applied in others mass sporting events to ensure event success.
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