A Causal Relationship Model of Factors Affecting Entrepreneurial Intention and Start a New Digital Business of the Undergraduate Students in Business Management Program
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Published:
Dec 20, 2019
Keywords:
Personality Traits Digital Business Entrepreneurial Intention A Causal Relationship
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Abstract
This research aims to study the factors that affect entrepreneurial intention and start a new digital business of the undergraduate students in business management program and to demonstrate the causal model of factors that affect entrepreneurial intention and start a new digital business of the undergraduate students in business management program in Phetchaburi and Prachuap Khiri Khan province. The samples are 400 undergraduate students in business management program. The research instrument was a questionnaire. The Structural Equation Model analysis by Partial Least Squares technique.
The results found that the most influential factor affecting entrepreneurial intention and start a new digital business is the conscientiousness through intrinsic professional entrepreneurial motivation. The structural equation model can explain the entrepreneurial intention and start a new digital business at 55.60 percent (R2 = 0.556, R2 adj = 0.552). The results of this research are beneficial to educational institutions, business incubators and stakeholders to increase the entrepreneurial intention of the undergraduate students in business management program and start a new digital business through the intrinsic professional entrepreneurial motivation by the conscientiousness.
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บทความวิจัย (Research Article)
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References
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Rossberger, R. J. (2014). National personality profiles and innovation: The role of cultural practices. Creativity and Innovation Management, 23(3), 331–348.
Rovinelli, R. J., & Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Educational Research, 2, 49-60.
Rukhamate, P. (2018). An Appropriate Ecosystem for Startup Foundation and Retention: A Synthesis of Population Ecology Theory and Business Ecosystem Metaphor. Journal of Public and Private Management, 25(2), 41-64.
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Shirokova, G., Osiyevskyy, O., & Bogatyreva, K. (2016). Exploring the intention-behavior link in student entrepreneurship: Moderating effects of individual and environmental characteristics. European Management Journal, 34(4), 386-399.
Srivastava, S., & Misra, R. (2017). Exploring antecedents of entrepreneurial intentions of young women in India:
A multi-method analysis. Journal of Entrepreneurship in Emerging Economies, 9(2), 181-206.
Vasalampi, K., Parker, P., Tolvanen, A., Lüdtke, O., Salmela-Aro, K., & Trautwein, U. (2014). Integration of personality constructs: The role of traits and motivation in the willingness to exert effort in academic and social life domains. Journal of Research in Personality, 48, 98-106.
Wang, Y. S., Lin, H. H., & Liao, Y. W. (2012). Investigating the individual difference antecedents of perceived enjoyment in students' use of blogging. British Journal of Educational Technology, 43(1), 139-152.
Wang, Y. S., Lin, S. J., Yeh, C. H., Li, C. R., & Li, H. T. (2016). What drives students’ cyber entrepreneurial intention: The moderating role of disciplinary difference. Thinking Skills and Creativity, 22 (December 2016), 22-35.
Wooten, K. C., Timmerman, T. A., & Folger, R. (1999). The use of personality and the five-factor model to predict new business ventures: From outplacement to start-up. Journal of Vocational Behavior, 54(1), 82-101.
Yoo, S. J., Han, S.-H., & Huang, W. (2012). The roles of intrinsic motivators and extrinsic motivators in promoting e-learning in the workplace: A case from South Korea. Computers in Human Behavior, 28(3), 942-950.
Zhao, H., Seibert, S. E., & Hills, G. E. (2005). The mediating role of self-efficacy in the development of entrepreneurial intentions. Journal of Applied Psychology, 90(6), 1265-1272.
Ariani, D. W. (2013). Personality and Learning Motivation. European Journal of Business and Management, 5(10), 26-38.
Bolger, N., DeLongis, A., Kessler, R.C., & Schilling, E.A. (1989). Effects of daily stress on negative mood. Journal of Personality and Social Psychology, 57(5), 808-818.
Bosma, N., Wennekers, S., & Amorós, J. E. (2012. Global Entrepreneurship Monitor, 2011 Extended Report: Entrepreneurial Employees Across the Globe. Babson Park, MA, US: Babson College, Santiago, Chile: Universidad del Desarollo, Kuala Lumpur, Malaysia: Universiti Tun Abdul Razak, London, UK: Global Entrepreneurship Research Association.
Bozionelos, N., Bozionelos, G., Polychroniou, P., & Kostopoulos, K. (2014). Mentoring receipt and personality: Evidence for non-linear relationships. Journal of Business Research, 67(2), 171–181.
Brandstätter, H. (2011). Personality aspects of entrepreneurship: a look at five meta-analyses. Personality and Individual Differences, 51(3), 222-230.
Crant, J. M. (1996). The proactive personality scale as a predictor of entrepreneurial intentions. Journal of Small Business Management, 34(3), 42-49.
Davidson, E., & Vaast, E. (2010). Digital Entrepreneurship and Its Sociomaterial Enactment. System Sciences (HICSS), 2010 43rd Hawaii International Conference, Honolulu, HI, 5-8 January. Retrieved February 17, 2019, from www.hicss. hawaii.edu/bp43/IN6.pdf
Envick, B. R., & Langford, M. (2000). The five-factor model of personality: assessing entrepreneurs and managers. Academy of Entrepreneurship Journal, 6(1), 6-17.
Fornell, C., & Larcker, D.F. (1981). Evaluating structural equations with unobservable variables and measurement error. J. Mark. Res., 18(1), 39–50.
Hair, J. F. (Jr.), Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). California, CA: Sage Publications.
Hau, Y. S., Kim, B., Lee, & H., Kim, Y.-G. (2013). The effects of individual motivations and social capital on employees’ tacit and explicit knowledge sharing intentions. International Journal of Information Management, 33(2), 356-366.
Henseler, J., Hubona, G. & Ray, P. A. (2016). Using PLS Path Modeling in New Technology Research: updated guidelines. Industrial Management & Data Systems, 116(1), 2–20.
Hull, C. E., Hung, Y. T. C., Hair, N., Perotti, V., & DeMartino, R. (2007). Taking advantage of digital opportunities: a typology of digital entrepreneurship. International Journal of Networking and Virtual Organisations, 4(3), 290-303.
Institute Research and Information Group, Planning Division. (2017). 2015 Graduate Employment Report, Silpakorn University. Retrieved October 1, 2019, from https://www.plan.su.ac.th/Document/ภาวะการมีงานทำ-58.pdf
Jayawarna, D., Rouse, J., & Kitching, J. (2013). Entrepreneur motivations and life course. International Small Business Journal, 31(1), 34-56.
Judge, T. A., Higgins, C., Thoresen, C. J., & Barrick, M. R. (1999). The Big Five personality traits, general mental ability, and career success across the life span. Personnel Psychology, 52, 621–652.
Kautonen, T., Van Gelderen, M., Tornikoski, E. T. (2013). Predicting entrepreneurial behaviour: A test of the theory of planned behavior. Applied Economics, 45(6), 697-707.
Kingsley, N., Nuworza, K., Christopher, M. A., Michael, A., N., & Believe, Q. D. (2016). The Influence of the Big Five Personality and Motivation on Academic Achievement among University Students in Ghana. British Journal of Education, Society & Behavioural Science, 13(2), 1-7.
Komarraju, M., & Karau, S. J. (2005). The relationship between the big five personality traits and academic motivation. Personality and Individual Differences, 39(3), 557-567.
Leutner, F., Ahmetoglu, G., Akhtar, R., & Chamorro-Premuzic, T. (2014). The relationship between the entrepreneurial personality and the big five personality traits. Personality and Individual Differences, 63, 58-63.
Liao, J., Welsch, H.P., & Pistrui, D. (2011). Environmental and individual determinants of entrepreneurial growth: An empirical examination. Journal of Enterprising Culture, 9(3), 253-272.
McCrae, R. R., & Terracciano, A. (2005). Universal features of personality traits from the observer’s perspective: Data from 50 cultures. Journal of Personality and Social Psychology, 88(3), 547.
Millman, C., Li, Z., Matlay, H., & Wong, W.C. (2010). Entrepreneurship education and students’ internet entrepreneurship intentions: Evidence from Chinese HEIs. Journal of Small Business and Enterprise Development, 17(4), 569-590.
Ministry of Digital Economy and Society. (2015). Ministry of ICT Join hands with the Industry Council Pushing the Digital Economy policy to the industrial sector. Retrieved February 17, 2019, from https://www.mdes.go.th/view1/ข่าว กระทรวงฯ/ข่าวกระทรวง/1088/Office of Small and Medium Enterprise Promo. (2018). SME situation report 2018. Retrieved February 17, 2019, from https://www.sme.go.th/th/download. php? module key=215
Plant, R., & Ren, J. (2010). A comparative study of motivation and entrepreneurial intentionality: Chinese and American perspectives. Journal of Developmental Entrepreneurship, 15(2), 187-204.
Rossberger, R. J. (2014). National personality profiles and innovation: The role of cultural practices. Creativity and Innovation Management, 23(3), 331–348.
Rovinelli, R. J., & Hambleton, R. K. (1977). On the use of content specialists in the assessment of criterion-referenced test item validity. Dutch Journal of Educational Research, 2, 49-60.
Rukhamate, P. (2018). An Appropriate Ecosystem for Startup Foundation and Retention: A Synthesis of Population Ecology Theory and Business Ecosystem Metaphor. Journal of Public and Private Management, 25(2), 41-64.
Sarstedt, M., Ringle, C. M., Smith, D., Reams, R., & Hair, J. F. (2014). Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers. Journal of Family Business Strategy, 5(1), 105-115.
Schumpeter, J. (1994). A History of Economic Analysis. London: Routledge.
Shirokova, G., Osiyevskyy, O., & Bogatyreva, K. (2016). Exploring the intention-behavior link in student entrepreneurship: Moderating effects of individual and environmental characteristics. European Management Journal, 34(4), 386-399.
Srivastava, S., & Misra, R. (2017). Exploring antecedents of entrepreneurial intentions of young women in India:
A multi-method analysis. Journal of Entrepreneurship in Emerging Economies, 9(2), 181-206.
Vasalampi, K., Parker, P., Tolvanen, A., Lüdtke, O., Salmela-Aro, K., & Trautwein, U. (2014). Integration of personality constructs: The role of traits and motivation in the willingness to exert effort in academic and social life domains. Journal of Research in Personality, 48, 98-106.
Wang, Y. S., Lin, H. H., & Liao, Y. W. (2012). Investigating the individual difference antecedents of perceived enjoyment in students' use of blogging. British Journal of Educational Technology, 43(1), 139-152.
Wang, Y. S., Lin, S. J., Yeh, C. H., Li, C. R., & Li, H. T. (2016). What drives students’ cyber entrepreneurial intention: The moderating role of disciplinary difference. Thinking Skills and Creativity, 22 (December 2016), 22-35.
Wooten, K. C., Timmerman, T. A., & Folger, R. (1999). The use of personality and the five-factor model to predict new business ventures: From outplacement to start-up. Journal of Vocational Behavior, 54(1), 82-101.
Yoo, S. J., Han, S.-H., & Huang, W. (2012). The roles of intrinsic motivators and extrinsic motivators in promoting e-learning in the workplace: A case from South Korea. Computers in Human Behavior, 28(3), 942-950.
Zhao, H., Seibert, S. E., & Hills, G. E. (2005). The mediating role of self-efficacy in the development of entrepreneurial intentions. Journal of Applied Psychology, 90(6), 1265-1272.