The Main Factors Influencing E-Business Technology Adoption of Entrepreneurs in WOW Project Songkhla, Thailand

Main Article Content

Wanamina Bostan Ali
Sumana Laparojkit

Abstract

          This study aims to determine the factors that influence the adoption of E-business technology among SMEs in Songkhla, Thailand. The Unified Theory of Acceptance and Use of Technology model (UTAUT) was used to test the adoption and usage of the e-business technology. Questionnaires were distributed and quantitative method was utilized. The organizations with more than ten employees in Songkhla were chosen using database version. Moreover, the SmartPLS program was used to analyze the collected data. Based on the results, performance expectancy was the main reason for the use of technology in the future. In addition, effort expectance and perceived credibility have positive impact on the intention to use future technology. Voluntariness, on the other hand, does not affect this decision. The implications of this study reveal the important to understand why some companies choose to use technology. The study recommends the local companies in maximizing the E-business opportunities in order to gain competitive advantage.

Article Details

Section
บทความวิจัย (Research Article)

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