Factors Affecting Decisions of Accounting Firms in Chiang Mai Province to take Bookkeeping Jobs
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Abstract
The objective of this research was to study factors affecting decisions of accounting firms in Chiang Mai Province to take bookkeeping jobs. The data were collected by questionnaires from 149 accounting firms in Chiang Mai and analyzed by frequency, mean, F-test and t-test. The results showed that all six factors affected the decision to take bookkeeping jobs. These factors are presented in descending order as follows: (1) Qualification of accounting firms’ employee; (2) Working experience and number of team member; (3) Scope of work; (4) Financial statements and ability to pay service fees; (5) Service fees, management attitude, documents completion and internal control and (6) Customer characteristics, relevant laws, and familiarity. It was also found that the effect of these six factors was higher for bigger and longer-operating-period firms. This is because they have greater motivation for maintaining their reputation.
Therefore, accounting firms that want their business to grow sustainably should consider these six factors. They should focus on developing their employee to be responsible for assigned tasks and encourage them to continuously improve their knowledge. Moreover, accounting firms should consider the clarity of the work details and scopes, clients’ ability to pay service fees, honesty of clients’ management and the complexity of the client’s business before taking bookkeeping jobs in order to ensure the reliability and efficiency of performing their bookkeeping tasks.
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