THE DEVELOPMENT OF OPEN INNOVATION STRATEGY MODEL ON TECHNOLOGY FIRM PERFORMANCE IN SHENZHEN, CHINA

ผู้แต่ง

  • Wang Shuodong Siam University, Thailand

คำสำคัญ:

Open Innovation, Technological Effect, Innovation Collaborative Partnerships

บทคัดย่อ

This study investigates the impact of open innovation strategies on the performance of technology firms in Shenzhen, a leading innovation hub in China. Given the rapid evolution of the global business landscape, technology firms are compelled to adopt innovative strategies to remain competitive. Open innovation, characterized by the integration of external knowledge and collaborative ventures, is increasingly recognized as essential for sustaining competitive advantage. Utilizing a mixed-methods approach, this research delineates how open innovation influences various performance metrics, including product innovation, market reach, and financial outcomes. Quantitative analysis alongside qualitative insights from industry leaders provides a robust framework for understanding the efficacy of open innovation practices. The findings underscore the significant role of strategic external collaborations in enhancing firm performance and navigating the complexities of the high-tech industry. This study contributes to the existing literature by offering a detailed examination of the mechanisms through which open innovation can drive corporate success in technologically intensive environments.

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เผยแพร่แล้ว

19-06-2024

How to Cite

Shuodong, W. (2024). THE DEVELOPMENT OF OPEN INNOVATION STRATEGY MODEL ON TECHNOLOGY FIRM PERFORMANCE IN SHENZHEN, CHINA. วารสาร มจร พุทธปัญญาปริทรรศน์, 9(5), 43–56. สืบค้น จาก https://so03.tci-thaijo.org/index.php/jmbr/article/view/277464

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