OTOP NAWATWITHI COMMUNITY-BASED TOURISM MANAGEMENT FOR SUSTAINABLE COMMUNITY DEVELOPMENT
Keywords:
Community-based Tourism Management, Sustainable Community Development, OTOP Nawatwithi Tourism Community, Cultural Capital, Community engagementAbstract
OTOP Nawatwithi community-based tourism management for sustainable community development aimed to 1) examine OTOP Nawatwithi community-based tourism management that influences the sustainable community development, 2) study OTOP Nawatwithi community-based tourism management that influences the sustainable community development through the community engagement, 3) study OTOP Nawatwithi community-based tourism management that influences the sustainable community development through cultural capital. The present research was quantitative research and a questionnaire was administered to collect quantitative data. The research samples were representatives from 400 OTOP Nawatwithi tourism communities (presidents/vice presidents) all over the country. The research samples were categorized based on the capacity of their communities, resulting in four groups of OTOP innovative tourism communities, namely Attractive: A, Brighten: B, Case Study: C, and Delivery Products: D.
The findings revealed that 1) The OTOP Nawatwithi community-based tourism management influences sustainable community development are significant of 0.05, referred to be predictable in 58.80 percent 2) Community engagement is a partial moderator variable of the OTOP Nawatwithi community-based tourism management that influences sustainable community development. 3) Cultural capital is a partial moderator variable of the OTOP Nawatwithi community-based tourism management that influences sustainable community development. The knowledge led to the OTOP Nawatwithi tourism community realize the importance of resources in the community and community participation can help develop the community in a sustainable way.
Keywords: Community-based Tourism Management, Sustainable Community Development, OTOP Nawatwithi Tourism Community, Cultural Capital, Community engagement.
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