PHILANTHROPIC FUNDRAISING STRATEGY THROUGH THE ANNUAL EVENT OF WAT PHRA ARAM LUANG IN NAKHON PATHOM PROVINCE

Abstract

This research article aims to study fundraising. To analyze strategies and present fundraising strategies for public charities through annual events of Wat Phra Aram Luang in Nakhon Pathom Province. This is a research study using combined methods. Between qualitative research and quantitative research, the research area is Wat Phra Aram Luang. In Nakhon Pathom province sample group There were 240 monks belonging to Wat Phra Aram Luang in Nakhon Pathom Province. The research tool used a questionnaire. and use qualitative data to synthesize conclusions based on variables. Research statistics include percentages, averages, standard deviations, and multiple regression analysis.

The research results found that

1) Efficiency in managing the annual event of Wat Phra Aram Luang in Nakhon Pathom province Overall, the opinions were at a high level with an average of 4.39. When considering each aspect, it was found that The aspect with the highest mean value was setting the direction of annual work with a mean value of 4.82, followed by strategy implementation with a mean value of 4.49, and the aspect with the lowest mean value was strategic control with a mean value of 4.10 because Organizing an annual event requires a planning meeting with various sectors to prepare. In addition, having personnel with potential There is cooperation with various sectors, so management is efficient.

2) Strategy for raising funds for public charity through annual Wat Phra Aram Luang events. in Nakhon Pathom province Overall, there were high levels of opinion with an average of 3.98. When considering each area, it was found that the area with the highest average was Arranging welfare for visitors to the event had an average of 4.49, followed by arranging departments responsible for the event with an average of 4.40 and promoting arts and culture with an average of 3.31. This may be due to having related agencies jointly responsible for management Efficient care of various welfare The objectives of the event are clearly explained. There is transparency regarding income received and clear public use. There are also cultural performances.