Online Media Exposure to Political News of Youth in Northeastern Region
DOI:
https://doi.org/10.14456/jiskku.2023.2Keywords:
Media exposure, Political news, Youth, Northeastern regionAbstract
Purpose: This investigation intends to examine online media exposure to political news of youth in the Northeast region.
Methodology: A total of 1200 samples of this quantitative research were selected through multi-stage sampling. Simple random sampling was initially conducted based on university types and fields of study, yielding 400 undergraduates from each university type: autonomous, government-supported, and private institutions. Systematic random sampling was subsequently undertaken based on the ordinal number of student names in the college/university registry. Questionnaire was used as the research tool. Its content validity was verified, and its reliability was measured, resulting 0.97 alpha coefficient value.
Findings: The analysis of the data on Internet use behavior of the respondents showed that 48.5% of the youths were connected to the Internet through smart phones, and 41.4% aimed at updating their political news; 46.9% kept track of daily political news and 69.1% spent 1-3 hours in keeping track with this news. As for the selection of political news and its receiving channel, it was found that the participants selected the news on political protests at the highest level (Ⴟ = 4.33) through SNS newsfeeds at a moderate level (Ⴟ =3.06).
Applications of this study: Not only do the study findings raise the awareness of media influence on political news exposure of young adults of the concerned agencies, such as the Parliament, the Office of the Election Commission, and King Prajadhipok’s Institute but they also can be employed as a guideline for developing youth’s political information literacy.
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