Thai Contemporary Musical Theatre: A Case Study on Professional Musical Producers, Dreambox and Scenario

Abstract

Nowadays, Thai contemporary musical theatre is one type of entertainment which is very popular among Thais. Dreambox and Scenario are the key professional producers who have been creatively producing musicals for a decade. Thai contemporary musical theatre produced by two major production companies share two distinct attributes: the female protagonist and the presentation of the female protagonist's love. Their constant improvements through their acquired experiences have been recognized as the producer's identity. From the analysis, the major identities of each producer are outlined as follows. The identity of Dreambox is signified through its intense and realistic productions, while those making up Scenario's identity focus on spectacular presentations. Importantly, these attributes should be considered as having a great impact on the prosperity of Thai contemporary musical theater, both in academic and professional society up until the present day.