Political News Consumption Behavior of Inhabitants in Phuket Province
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Abstract
The objective of this article is to report the result of the survey on political news consumption behavior of inhabitants in Phuket province, which was conducted during 10-20 September, 2010. The correspondents included Thai people and foreigners who have lived in Phuket for at least 2 years. The findings reveal that most of Phuket audiences who were concerned about the politics usually watch news on television and read newspapers to update themselves with political situations. Their favorite news programs are general news reports on Channel 3, 5, 7, MCOT, NBT and TPBS; and the news talk show 'Rueng Lao by Sorayut'. As for newspapers, Thairat newspapers were most often read by Phuket audiences. These media gained their popularity because their audiences believed that the news presented by them was live, reliable and up to-date. Most of Phuket audiences rated the reliability of the news by Thai media, whether they were of the Government or private sectors, 80-90%. Also, they were in an agreement that both Thai media and foreign media were of equal reliability.
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