Factors influencing perceived value and behavioral intentions: A Study of western tourists in Indonesian Ethnic Restaurants in Indonesia
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Abstract
This study sought to explore the influence of key factors on customer perceived value, and the influence of perceived value on behavioral intentions, using western tourists and Indonesian restaurants as the research setting. Standard multiple regression analysis was performed to examine the relationships. The results revealed that service quality, food quality, and atmospherics had significant influences on customer perceived value. Customer perceived value also positively influenced customer behavioral intentions.
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