Content Representation of Thai Instafamous’s Lifestyle Post
Article Sidebar
Main Article Content
Abstract
This research aimed to study how Thai Instagram influencers, who have a large number of followers, present Instafamous lifestyle content on Instagram. Using a qualitative research approach, the study analyzed 186 posts from seven well-known Thai Instagram celebrities to understand how they showcased aspects of their personal lives and identities online. The findings showed that the lifestyles of these influencers were divided into two main areas. First, lifestyle component included the interests, opinions, activities, and demographics. Second, lifestyle segmentation was divided into five lifestyle types: 1) Myself for Me 2) New Era Leaders 3) Conservatives 4) Career-Driven, and 5) Work-Life Balance. The Instafamous' s lifestyle, both in terms of composition and segmentation are connected and consistent. This makes it possible to explain the lifestyle of Thai Instafamous more clearly.
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
References
Damkerngsak, T. (2017). Communication behavior, expectations and identity of the youth presentation to heterosexual relationships on social networks like Facebook. Siam Communication Review, 16(20), 48–56. [in Thai]
Hiranburana, W., & Aucharasaphan, A. (2020). Communication strategy and impact of influential people thinking about health on social media. Inthanil Thaksin Journal Thaksin University, 15(2), 93-107. [in Thai]
Jai-uea, M., Ketkaew, P., Phetphan, T., & Charonwiwat, R. (2024). Lifestyle, travel behavior and destination selection tourism characteristics of generation Z tourists in Thailand. Journal of Business Administration National Association of Private Higher Education Institutions Thailand under the patronage of Her Royal Highness Princess Maha Chakri Sirindhorn, 13(1), 85-105. [in Thai]
Jorge, A., Garcez, B., Janiques de Carvalho, B., & Coelho, A. M. (2023). Parenting on celebrities’ and influencers’ social media: Revamping traditional gender portrayals. Journalism and Media, 4(1), 105-117.
Ketsin, P. (2017). Lifestyle, media exposure and satisfaction tourism in Nitasrattanakosin exhibition hall of working people. Sripatum University. [in Thai]
Monthathian, S., & Choompolsathien, A. (2024). Youtube expose, attitudes toward influencers’ information presentation formats, and cosmetic product. Media and Communication Inquiry, 6(1), 124-161. [in Thai]
Nawakitpaitoon, L., Pongsakornrangsin, S., & Pongsakornrangsin, P. (2021). Analysis of lifestyle components of millennials tourists in Thailand. Thai International Tourism Academic Journal, 17(1), 18-43. [in Thai]
Nimitphan, W., & Phonkanit, S., (2016). Public relations strategies under social media. Eastern Asia University Academic Journal Social Sciences and Humanities Edition, 6(1), 21-31. [in Thai]
Olsson, L. E., Friman, M., Lättman, K., & Fujii, S. (2020). Travel and life satisfaction from gen Z to the silent generation. Journal of Transport & Health, 18, 100894.
Plummer, J. T. (1974). The concept and application of life style segmentation. Journal of Marketing, 38(1), 33-37.
Praditpong, P., Chueachainat, K., & Pungnirund, B. (2023). Communicative identity of health influencers affecting behavioral changes on health of generation Y. The Journal of Pacific Institute of Management Science (Humanities and Social Sciences), 9(2), 44-60. [in Thai]
Prayong, P., & Raungratanaamporn, K. (2022). Managing children identity on Facebook fanpage by influencer parents. Journal of Journalism, 15(2), 58-100. [in Thai]
Saengtha, C. (2021). Citizenship and social media. Phumniwet Development Journal Sustainability, 2(2), 50-61. [in Thai]
Satyanurak, S. (2021). Life and family of Thai middle-class women and the formation of a new emotional regime. Humanities Substance, 22(3), 188-212. [in Thai]
Tanudom, Y., & Boonpienpon, N. (2024). Factors of pet influencers affecting decision to purchase pet food. Journal of Arts Management, 8(2), 180-199. [in Thai]
Targamadze, V., & Bulajeva, T. (2018). New generation subculture formation on the crossing of real and virtual space. Multicultural studies, (1), 39-56.
Wannit, P., & Sonponngam, M. (2022). Cultural crisis, changing way of life Thai society in the digital age. Journal of Vanamdangkhara Buddhist Review, 9(2), 117-126. [in Thai]
Wertime, K., & Fenwick, I. (2008). Digimarketing: The essential guide to new media and digital marketing. John Wiley & Sons (Asia).
Wongmoolithikorn, N., & Inchai, S. (2022). Gig worker: Challenge of government sectors toward administration of Thai Gig workers under the new normal. Panya Journal, 29(1), 134-148. [in Thai]
