การพัฒนาเรขศิลป์สิ่งแวดล้อมเพื่อการฟื้นฟูอัตลักษณ์เมืองเก่าบุรีรัมย์

Abstract

       This research used methods of data collection from documents, field surveys, data synthesis with experts, and the study of the needs of a sample group of residents in Buriram city across various age groups, totaling 40 participants. The research findings revealed that the sample group wanted Phanom Rung Stone Castle to represent the old city of Buriram. Additionally, they were open to new identities introduced by urban development policies, such as the transformation into a sports city, the conservation of Thai crane species, and trends from social media, such as the "meatball-on-a-stick" trend. Based on these findings, the researcher used the data as a guideline to design three sets of environmental graphic elements: public utility signs, lucky cartoon characters, and commercial promotion graphics. These works were displayed in an exhibition, where feedback was collected from the sample group and exhibition visitors. The conclusion found that all three sets of environmental graphic designs were universal, clearly communicated their meanings, and aligned with the social dynamics of the city, which blends traditional identity with new contexts. Therefore, it can be concluded that the developed environmental graphic elements have the potential to serve as models or standards for creating understanding between government agencies, designers, and entrepreneurs, which can effectively help revive the identity and unity of the old city of Buriram.