Images of Thai Confucius Institutes Based on the Content of Public Relations Posters on Facebook
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Abstract
This research aimed to study the images of Thai Confucius Institutes based on the content of public relations posters on Facebook through a qualitative research by collecting information on public relations posters of 12 Confucius Institutes in Thailand from Facebook pages from January to December 2023, making a total of 338 public relations posters. The study results revealed that there were 3 images of Thai Confucius Institutes: 1) The image of the institute as an expert in Chinese language who organizes academic training and lectures, Chinese proficiency tests, and Chinese language skill competitions; 2) The image of the institute as a promoter of Thai-Chinese relations, which includes collaboration with Thai organizations, and support in education and career development; 3) The image of the institute as a medium for promoting Chinese culture, which organizes Chinese arts and cultural activities and training as well as Chinese traditional events.
The presentation of these images aims to create positive impressions toward Confucius Institutes in Thailand. This, in turn, contributes to the successful fulfillment of their missions and fosters stronger bilateral relations through the construction of institutional identity.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
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