Factors Affecting the Success and the Sustainable Existence of Commercial Art Gallery
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Abstract
This qualitative research aimed: 1) to identify the key factors affecting the success and the sustainable existence of commercial art gallery, and 2) to develop a management framework to ensure their long-term viability. Data were collected from seven key informants comprised artists, gallery owners, gallery managers, and stakeholders. Participants were selected through a snowball sampling method, using semi-structured interviews. The data reliability was ensured through triangulation by using data from multiple sources and researchers in order to analyze and interpret the data. The analysis employed interpretative methods and inductive reasoning. The key factors identified as essential for the success and the sustainable existence of commercial art galleries were as follows: 1) internal factors, including identity creation, facility management, exhibition and workshop, curators, facilities and services, marketing communications, and the owners’ confidence and commitment, and 2) external factors, including technological advancements and government support.
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This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
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