The Management of Dvaravati Cultural Capital through Creative Tourism to Promote Community Economy, Nakhon Pathom Province

Abstract

      This research aimed to investigate the potential of Dvaravati cultural capital for tourism management, to explore cultural capital management through creative tourism, and to develop tourism models and service activities based on creative Dvaravati cultural heritage in Nakhon Pathom Province. Employing a mixed-methods research approach incorporating qualitative, quantitative, and action research methodologies, the study collected data from three community areas: Don Yai Hom, Thamma Sala/Phra Pathom, and Phra Ngam/Phra Pathom Chedi surroundings. The research findings revealed that these three communities possess comprehensive tourism potential across five dimensions, grounded in Dvaravati cultural capital, including attractions, accessibility, activities, amenities, and accommodations. The study additionally developed five key outputs: junior tour guide development, community-based tourism management models, tourism database web application, participatory creative tourism route design, and Dvaravati cultural tradition restoration. These outcomes were achieved through collaborative networks involving community members, temples, and educational institutions, ultimately aimed at promoting community economic development and preserving cultural heritage.