Enhancing the creative tourism potential of Ban Na Thon to better cater to high-value tourism
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Abstract
This study aimed to 1) evaluate the potential of community-based tourism in the Tai Khuan tribal village of Ban Na Thon, 2) analyze the behavior and preferences of high-value tourists visiting community, and 3) propose the guidelines to enhance its creative tourism offerings, focusing on better addressing the needs of high-value tourists. A mixed-method research design was employed, incorporating both quantitative and qualitative approaches. Data were collected through questionnaires administered to high-value tourists of Ban Na Thon in Nakhon Phanom, and interviews with relevant stakeholders. The findings indicated that the majority of respondents were from the Northeastern region of Thailand. The primary purpose for traveling was to learn about local lifestyles and wisdom, with an average expenditure per trip ranging from 2,000 to 5,000 baht per person. The guideline for enhancing the potential of Ban Na Thon community in Nakhon Phanom to accommodate high-value tourism were as follows: 1) promoting local community participation, 2) developing tourism awareness, 3) creating community-based tourism routes, and 4) improving and branding local tourism products to enhance the quality.
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เนื้อหาและข้อมูลในบทความที่ลงตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นข้อคิดเห็นและความรับผิดชอบของผู้เขียนบทความโดยตรงซึ่งกองบรรณาธิการวารสาร ไม่จำเป็นต้องเห็นด้วย หรือร่วมรับผิดชอบใดๆ
บทความ ข้อมูล เนื้อหา รูปภาพ ฯลฯ ที่ได้รับการตีพิมพ์ในวารสารทดสอบระบบ ThaiJo2 ถือเป็นลิขสิทธิ์ของวารสารทดสอบระบบ ThaiJo2 หากบุคคลหรือหน่วยงานใดต้องการนำทั้งหมดหรือส่วนหนึ่งส่วนใดไปเผยแพร่ต่อหรือเพื่อกระทำการใดๆ จะต้องได้รับอนุญาตเป็นลายลักอักษรจากวารสารทดสอบระบบ ThaiJo2 ก่อนเท่านั้น
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