This journal is the 1st issue of 2025. The journal enters its 9th year and has been certified by the Thai Journal Citation Index (TCI) during 2025-2029. To maintain the quality of the journal in accordance with international conditions and criteria. Therefore, opportunities for researchers, academics, faculty, and students to publish academic articles or research articles.

Editorial team Thank you to the author Members and readers who are always interested and trust our journals. And sincerely hope that the selected article will be useful to all readers. The editors would like to thank all experts for their kind reading and advice on how to edit research articles for better academic quality.

Finally, if readers have suggestions to improve this journal to be more complete. The editorial team welcomes you with great pleasure.

Published: 2025-02-20

The Need for Organizing Activities to Promote the Teaching of Thai as a Foreign Language for Chinese Students at North Bangkok University

Natcha Talodpob, Pimpatima Suraseranee, Pattanan Sawathamar, Wanpiya Triwatworanon, Weerawut Chaichiti

1-10

Customer-Centricity as a Core Value: Redefining Business Management for the Experience Economy

Sanya Kenaphoom, Kanokwan Sriwapee, Netnapa Ruangchai, Yuwadee Insumran, Thanyachanok Pawala, Paripon Jumroenpat, Somboon Kaewlamai, Natamon Nanposri

49-66

The Hybrid Revolution: A New Chapter in Business Management

Phanutat Sawadthaworn, Thanyachanok Pawala, Sanya Kenaphoom, Paripon Jumroenpat, Somboon Kaewlamai

67-86

Thailand as a World Top Tourism Destination: Balancing Growth with Environmental and Cultural Preservation

Kanokwan Sriwapee, Sanya Kenaphoom, Netnapa Ruangchai, Yuwadee Insumran, Thanyachanok Pawala, Paripon Jumroenpat, Somboon Kaewlamai

113-136