Career development The online business aspect of Ethnic students In Chiang Rai To enter the ASEAN market

Abstract

          This research aims to study the problems and demands for vocational skills development and create guidelines for developing online business vocational skills of ethnic students in Chiang Rai Province to enter the ASEAN community market. This is conducted through a mixed methods research.  Quantitative data were collected from a sample of 102 people and qualitatively data were gathered from 10 organizations.     

          The results of the research revealed that the problems of personnel, materials, equipment, teaching and learning management, and achievements in development were at the lowest level. The demand for professional skills development in online business is highest in all areas. When taking problems and demands to create guidelines for developing online business career skills of ethnic students in Chiang Rai province to enter the ASEAN community market, the guidelines are seen in the form of offensive, defensive, adapting, and withdrawing. The aforementioned approach led to the development of online business career skills for ethnic students in Chiang Rai to enter the community market through skill development in 8 sub-activities. The results also found that the objectives were implemented and there was support in terms of budget and concrete development methods. Students and teachers can implement this to become entrepreneurs and traders. There are proposals to related agencies to develop online business career skills of ethnic students in Chiang Rai province as follows; 1)Knowledge and skills in related materials and technologies should be supported. 2)There should be support for the development of skills in the use of various technologies related to starting an online business. 3)Budget management in the online business should be mainly focused 4)Community development agencies or social development agencies should focus on promoting the use of ethnic “identities” and focusing on the use of capital of “raw materials” that are diverse and easily available in the community as a selling point.