The Digital Media Management Model for Community Based Tourism.

Abstract

          The purpose of this research were to 1) To study, analyze, synthesize a model of digital media management of community-based tourism. 2) To develop a digital media management model for community-based tourism. 3) To assess the effectiveness of using a digital media management model for community-based tourism. The samples used in this research were community leaders and representatives of Ban Tha Phae, Pak Phun Sub-district, Mueang District, Nakhon Si Thammarat Province. A total of 40 participants, using a specific randomized method.

         The results showed that

1. Analysis and synthesis of digital media management model of community-based tourism Ban Tha Phae Community, Pak Phun Subdistrict, Mueang District, Nakhon Si Thammarat Province. Follow the Sufficiency Economy Philosophy. There are interesting natural attractions. And open to online media, connect to the social world through mobile phones and create a Facebook Page, Tha Phae my home.


2. The development of digital media management model for community-based tourism. The digital media management model for community-based tourism Overall, it was appropriate at the highest level. community tourism in good level Assessing the Consistency Elements of the Community-Based Digital Media Management Model Plan Overall, it's at a good level.


3. The evaluation of the effectiveness of the use of digital media management model of community-based tourism. The results of the evaluation of the efficiency of using the digital media management model for community-based tourism, as a whole, people were satisfied with the digital media management model of community-based tourism. at a high level.