Political communication of the new generation Case study of students at Nakhon Sawan Rajabhat University

Abstract

This article aims to study the political communication methods of the new generation in Thai political society. And analyze the political communication of students at Nakhon Sawan Rajabhat University. This research is qualitative research. Data were collected from documentary research, in-depth interview, and observation. Findings are as follows:

The new generation has many forms of political communication via social media, including: Perception of political information. Forwarding political information. Following the political situation. Expressing opinions or criticizing politics. And following political society trends and political discussions.

The new generation has political communication through political activities in public sphere, including: Political rallies to demand, resist, and express political stances. political symbolic expression. Participating in political campaigns. Participating as an election observer. And applying for political party membership.

The new generation's interest in politics arises from many factors, such as factors related to living conditions and problems in society that affect oneself in the long term. Factors related to political situation that cause chaos and are not democratic. And family, social, and environmental factors that push one to be more interested in politics.

During the election, the new generation has more political communications than usual. There is monitoring of the political situation. Study and analyze election campaigns of politicians and political parties. Election results are followed and analyzed.

The new generation's perspective on political communication between political parties and the public focuses on easy, transparent, and up-to-date access to political party information. Political parties must reach out to all groups of people. And give more importance to the new generation