Guidelines for Tourism Destination Development: A Case Study of Phimai District, Nakhon Ratchasima Province
Keywords:
Guidelines, Development, Tourism destinationAbstract
The objectives of this qualitative study were to 1. investigate the tourist destination circumstances in Phimai District, Nakhon Ratchasima Province; 2. analyze the strengths, weaknesses, opportunities, and threats of Phimai District, Nakhon Ratchasima Province; and 3. propose guidelines for the development of appropriate tourist destinations for Phimai District, Nakhon Ratchasima Province. Data were collected from documents, books, textbooks, articles, e-documents, related research, and an in-depth interview with a semi-structured interview form conducted with local people and tourism stakeholders. Content analysis was employed to analyze the data.
The findings were as follows: 1) The circumstances of tourism destination at Phimai district, Nakhon Ratchasima Province, consisted of tourist destinations, accessibility, amenities, one-stop sales service packages, tourism activities, and additional services; 2) The strengths of Phimai District are the ancient sites and antiques; its weaknesses are the lack of connection to tourism routes; in terms of opportunities, filming programs, movies, or TV series in tourist destinations in Phimai District could motivate tourists to travel there; and as for threats, the occurrence of crises, such as the spread of the new Coronavirus, affected the economic system of entrepreneurs in the tourism industry; and 3) The appropriate tourist destination development guidelines for Phimai District consisted of guidelines to develop the infrastructure and amenities; guidelines to improve the quality of tourist destinations, products, and services; and guidelines to develop the tourism personnel.
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