Guidelines for Developing Cultural Tourist Destinations in Hua Ban Community, Mueang District, Prachuap Khiri Khan Province

Abstract

The objectives of this study were to: 1) study the components of the cultural tourist destinations in Hua Ban Community, 2) design the cultural tourist destination routes in Hua Ban Community, and 3) find out the guidelines for developing the cultural tourist destinations in Hua Ban Community. This study was mixed-methods research. The quantitative data were collected using a questionnaire responded by 396 people in the municipality of Prachuap Khiri Khan Province. The statistics used for data analysis were percentage, mean, and standard deviation. The qualitative data were collected using a structured interview obtained from 9 key informants which consisting of chief executives of local administrative organizations, tourism scholars, and chairpersons of Hua Ban Community committee, which was a purposive sample by analyzing the content and describing.

The research results were as follows: 1) the components of the cultural tourist destinations in Hua Ban Community were overall at a high level. When considering each aspect ranked in descending by averages were attractions, facilities, and accessibility respectively, 2) the cultural tourist destination routes in Hua Ban Community which the researcher presented could be adjusted according to the tourists’ suitability and convenience. The two suggested tourist routes were the route to visit the City Pillar Shrine of Hua Ban Community, the Wing 5 Historical Park, and the Khao Lom Muak God Shrine; and the other route was to visit the City Pillar Shrine of Hua Ban Community, the community museum, fishermen's lifestyle, and Koh Lak Temple