Product Development Aligning with Market Acceptance and Leading to Commercial Production of Sticky Rice in Bamboo in Yangyong, Tha Yang District, Phetchaburi Province.

Abstract

The research was aimed to 1) explore to the level of management potential and readiness of the groups. 2) to study the concept of developing innovative products and 3) design and development of innovative products sticky rice in bamboo in Yangyong, Tha Yang District, Phetchaburi Province. It was conducted by using mixed-methods research consisting of an interview form, a questionnaire and an evaluation form. The data were analyzed by using descriptive statistics, inferential statistics, and content analysis.

The results showed : 1. The producer has expertise in making and the group is ready to product develop sticky rice in bamboo “Khao Lam Yangyong” to have modern products and packaging to communicate with consumers and easy to eat. There is a standard and still the quality of deliciousness. The entrepreneurs can learn and are ready to produce. To promote khao lam Yangyong as a quality community product as an impressive souvenir. 2. An innovation of Khao Lam Yang Yong that was developed to use the original formula. The products are modern and attractive packaging. The packing in vacuum bags for cleanliness. Maintains delicious taste and easy to eat. 3 The product should have identity and convey the meaning of khao lam Yangyong Tha Yang District, Phetchaburi Province. Using the name of  Phet Yangyong group. And 4.The sticky rice in vacuum bags “khao lam Phet Yangyong”. It can be developed into prototype products to value added in the product. And Increased business opportunity for Leading to commercial production.