The Meaning Construction of Metrosexual Men in Attitude Magazine

บทคัดย่อ

          The objectives of research aimed to analyze the meaning construction and linguistic strategies of metrosexual men in magazine namely Attitude. The scope of this research was Attitude magazine published in 2013. 
          The result showed that the Attitude magazine had signified metrosexual men into 4 characteristics as follows: 1) having sexual attraction            to queer group, 2) having extra concern about exercises and health care, 3) converting body into a product and economic capital, and                             4) concerning to build a perfect masculine body. Moreover, 5 aspects of the linguistic strategies related to meaning construction of metrosexual men were found: 1) using words relating to fighting as metaphors, 2) using words to signify positive meaning of metrosexual men, 3) using scientific and medical terms, 4) using informal language, and 5) using images to represent metrosexual men.