Word Choice on E-commerce Platform: A Case Study of Shopee

Abstract

This research paper aimed to analyze the word choice on the online shopping platform focusing on Shopee Thailand. The data was collected from product descriptions under the pictures for 10 product categories, which were the Top 10 highest sales from the topic “Best Sellers of the Week” from February 23, 2021 to March 1, 2021. Each category contained approximately 19-30 items, a total of 282 items. The result revealed that there were 10 types of vocabulary that were chosen on the Shopee online selling platform, sorted from the most to the least as follows: 1) Vocabulary indicating product characteristics (43.4%) 2) Vocabulary indicating product delivery (16.3%) 3) Vocabulary indicating product qualification (13.4%) 4) Vocabulary indicating product prices (12.4%) 5) Vocabulary indicating product qualities (4.9%) 6) Vocabulary indicating product sales promotions (4.7%) 7) Vocabulary indicating product ingredients (2.3%) 8) Vocabulary that indicating properties (1.6%), 9) Vocabulary indicating product sales (0.5%) and 10) Vocabulary indicating product manufacturers (0.5%). It was also found that the top three vocabulary categories that were popularly used on the online shopping platform "Shopee" were vocabulary that indicating characteristics, vocabulary indicating product delivery, and vocabulary indicating product price.