ปัจจัยความสำเร็จในการส่งออกอาหารแปรรูป เพื่อรองรับการเปิดประชาคมอาเซียน

Abstract

The purpose of this research is to study and analyze the success factors in exporting the food processing to support the ASEAN community. In this research, the researcher picked 598 entrepreneurs in the Food Processing Industry who live and work in Bangkok areas and the samples were collected from all the 399 cases which the researcher used questionnaires as an equipment to make this research. Then the test reliability of the questionnaire was 0.878 by using a Descriptive Statistics, an Inferential Statistics and ChiSquare. The Descriptive Statistics include Percentage, Mean and Standard Deviation. The Inferential Statistics used to test by determining the coefficients of correlation coefficient.The results showed that: the entrepreneurs agreed with the level of success in the food processing industry at a high level and the factors that affect to all aspects of food processing industry at high level too. The factors that affect to all aspects of food processing industry include supply chain activities, logistic activities, transportation, corporation of related business, the support factors from the government and the characteristics factors of the entrepreneurs in the Food Processing Industry. From the test of hypothesis, the researcher found that the general information of the entrepreneurs had affected to the success in Business Administration Food Industry for example genders, ages, the duration of business operations, income, and position. The factors that affect to all aspects of food processing industry had related to the level of success of entrepreneurs in the Food Processing Industry statistically significant at the 0.05 level.