THE INFLUENCE OF THE INFORMATION QUALITY ON USE, USER SATISFACTION, AND BENEFIT OF USING THE LIBRARY WEB OPAC OF THE PRIVATE HIGHER EDUCATION INSTITUTIONS IN BANKGKOK AND ITS VICINITY
Keywords:
Information Quality, Usage of web OPAC, User Satisfaction, User Net BenefitsAbstract
The objectives of this research are to study the influence of information quality on library web OPAC usage, user satisfaction, and benefit of using the library web OPAC of the private higher education institutions in Bangkok and its Vicinity with empirical data. The researcher use quantitative methods which involve empirical research. The statistics used in hypothesis analysis is structural equation model analysis. It was found that the model was consistent with the empirical data. Goodness of fit measures were found to be Chi-square (X2)=454.725; Degree of freedom = 424; p-value = 0.146; Relative Chi-square (X2/df) = 1.072; Goodness of Fit Index (GFI) = 0.966; Adjusted Goodness of Fit Index (AGFI) = 0.904; Comparative Fit Index (CFI) = 1.000 It was also found that (1) Information quality in the dimension of content, accuracy, format, and timeliness was a positive and direct influence on web OPAC usage; (2) Information quality in the dimension of completeness, accuracy, format, and timeliness was a positive and direct influence on user satisfaction; (3) Web OPAC usage was a positive and direct influence on user satisfaction; (4) Web OPAC usage was a positive and direct influence on student’s benefits; and (5) Users satisfaction was a positive and direct influence on student’s benefits.
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